Based on authentic online customer reviews, a notion is formed that links the customer with the brand. This feedback serves as a valuable resource for future improvements to achieve maximum customer satisfaction. For instance, when the Lexus CT 200h model was released, a competition was organized on Lexus' Facebook page. The grand prize was a brand new CT, and the winner shared their experience through diary updates, generating a digital word-of-mouth about what it's like to own a Lexus based on their real-life experiences. To put the car to the ultimate test, the winner took it for a spin on a road trip across Europe.
Based on authentic online customer reviews, a notion is formed that links the customer with the brand. This feedback serves as a valuable resource for future improvements to achieve maximum customer satisfaction. For instance, when the Lexus CT 200h model was released, a competition was organized on Lexus' Facebook page. The grand prize was a brand new CT, and the winner shared their experience through diary updates, generating a digital word-of-mouth about what it's like to own a Lexus based on their real-life experiences. To put the car to the ultimate test, the winner took it for a spin on a road trip across Europe.